Save Pub Life

Due to Covid-19, the UK government ordered all pubs to close from 20 March 2020, crippling an industry in one directive. Within a week, Budweiser Brewing Group UK&I had launched Save Pub Life, a new scheme, which encouraged consumers to buy gift cards to use at their local pub once it re-opened.

The brewer pledged to match the value of the card to the pub up to a combined total of 1 million and, crucially, the pubs got the money right away, not when they eventually re-opened.