Protecting access to cash through legislation

Cicero/amo was tasked with elevating the ‘access to cash’ conversation across national media outlets and with key political stakeholders to encourage the Government to protect access to cash and LINK’s vital role running the cash machine infrastructure. Between November 2021 and September 2022, Cicero/amo has ensured LINK’s role in protecting access to cash across the UK has been recognised by Government, Parliamentarians and strategic media, despite a rapid shift to digital banking solutions post-COVID-19.