Planet Positive


Planet Positive, Brands2Life
The global food system accounts for 26% of green-house gas emissions. Tetra Pak is keen to play its part in tackling this in a positive way whilst providing nutrition to a growing global population. The �Planet Positive� campaign was all about galvanizing stakeholders, getting involved in UK government initiatives, increasing carton adoption amongst drinks producers and make consumers understand the benefits of switching to cartons. Within 12 months, and despite COVID-19, we engaged with senior stakeholders, 14.7 million consumers and increased the number of drinks producers planning to make the switch by 57%.