Open for Care
Specsavers with support from Tigerbond and Tangerine
Specsavers remained open throughout lockdown for urgent and essential care and to help alleviate pressure on the NHS. The immediate challenge, therefore, was to inform people that this was the case. We needed to provide helpful, reassuring and newsworthy content that showcased the care offered, with fewer resources and an ever-changing news cycle that could directly impact outputs.