Mitigating cricket's greatest ever test


Mitigating cricket's greatest ever test, England and Wales Cricket Board (ECB)
This submission demonstrates the ECB's world-leading communication and public affairs strategy to mitigate what could have been the summer that ended cricket as we know it. Through effective communication with Government, stakeholders and the media, we safely staged recreational, domestic and international fixtures, for both men and women, becoming the first sport on the planet to accommodate a touring team from a relatively COVID-free part of the world to a COVID hotspot like the UK. All while running a proactive campaign to support our communities and boost their morale.