Make Money Equal

Third City

Make Money Equal set out to change the way women and money are portrayed in the media. 

For too long, lazy image work has cast the ‘typical woman’ as a character lacking a) financial education and b) financial independence and c) any representative diversity. 

By working alongside academic experts, we curated a brand new image library - free to use - which portrayed a diverse range of empowered women clearly in charge of their financial lives. 

The MME image library continues to be used by media titles throughout the UK press, in place of out-dated stock imagery.