#LetTheMusicPlay

During COVID the UK's world-famous live music sector needed government to understand that without support the UK live music industry could disappear.

They needed to rapidly reach a political audience DCMS, No10, the Treasury. But the only sure-fire way of doing that would require mobilising huge numbers of the public to show the weight of support for the industry. Blakeney's campaign was mobilised in just five days, and had a huge impact.

A 1.57bn financial package for the cultural sector was announced the following week. The announcement was brought forward, and the amount significantly increased to include live music.