There's often a misconception amongst consumers that cartons can't be recycled. Tetra Pak, the world's leading packaging solutions company, wanted to debunk the myths, encourage people to choose cartons over other packaging choices, and crucially, to recycle them.
To raise awareness of Tetra Pak's environmental credentials, Brands2Life launched Tetra Pak's first consumer social media campaign, Go Carton. Through a mix of videos, statics aind animations across LinkedIn, Facebook and Instagram, we reached nearly 4m people with a 17% engagement rate, totalling 15m video views. Meanwhile, our influencer programme reached an additional 234k, driving 1.2k click-throughs to Tetra Pak's Instagram page.