Back Don't Block


Back Don't Block, Newsworks & Bluestripe Group
In the early stages of the pandemic the UK's news publishers faced an unprecedented demand for their journalism, with traffic on their websites up by as much as 50% compared to pre-crisis levels.

However, at the same time, blocklist technologies were preventing advertising from appearing alongside Coronavirus-related content, directly impacting publishers revenues. With the understandable focus of news on Coronavirus, huge swathes of newsbrands content were being effectively de-monetised.

Newsworks, the trade body for the UK's newsbrands, asked Bluestripe to help bring this issue onto the national agenda and to encourage advertisers to remove Coronavirus-related terms from their advertising blocklists.