APPG on Beauty, Aesthetics and Wellbeing #notalaughingmatter

DGA Interel UK

DGA Interel’s objective was to secure for the UK’s beauty and wellness industry the recognition and support it deserved during COVID-19. 

In the Government’s summer 2020 reopening plan, the industry was bottom of the list and left in the dark on when it could welcome back clients, with thousands of jobs and businesses on the line. 

Our campaign achieved many successes, culminating in the sector being one of the first to open after the 2021 lockdown. 

Significantly, our work drove a momentous step-change in how the beauty industry is perceived by politicians and the highest levels of Government.