PRWeek CCPA Results
Campaign or Project Categories
Best corporate internal comms or employee engagement campaign
LSEG's First 100 Days
London Stock Exchange Group
In early 2021, London Stock Exchange Group (LSEG) completed the acquisition of Refinitiv, a $27bn deal which took LSEG’s employee base from around 5,000 to over 25,000. The internal communications teams from Refinitiv and LSEG came together on February 1, known as Day One for the Group. It marked the start of a hundred-day employee eng...
Driving employee engagement and advocacy at RELX. A success story.
RELX (UK) Ltd
This submission tells how RELX has engaged with its people to drive business performance. A three-year, data-driven, strategic campaign has helped drive employee engagement and advocacy significantly at RELX. Brought to life by creative thinking and flawless execution through innovative technologies. With demonstrable and measurable re...
Best crisis comms
COVID ZERO
University Hospital Southampton NHS Foundation Trust
In order to directly tackle the problem of hospital acquired COVID infection, University Hospital Southampton NHS Foundation Trust (UHS), one of the UK’s largest trusts and teaching hospitals, launched and has since sustained, our COVID ZERO campaign. This in-house created campaign had the ambition of protecting lives, workforce capaci...
Keeping parcels moving
Hermes (Hermes Parcelnet Ltd)
At the start of the pandemic, Hermes and its people were classified as essential workers. As the retail landscape changed and the public turned increasingly to home delivery during lockdown, parcel volumes soared to unprecedented levels. In order to cope with this surge, and to meet the unique, constantly evolving demands of our custom...
Navigating a media storm to support British business
Engine MHP + Mischief
In March 2020, with Covid-19 spreading around the world, the role of the Bank was transformed when the Chancellor announced a range of fiscal measures to respond to the impending economic crisis. With just 12 days to achieve what would normally take six months, the Bank launched the Coronavirus Business Interruption Loan Scheme (CBILS)...
Open for Care
Specsavers with support from Tigerbond and Tangerine
Specsavers remained open throughout lockdown for urgent and essential care and to help alleviate pressure on the NHS. The immediate challenge, therefore, was to inform people that this was the case. We needed to provide helpful, reassuring and newsworthy content that showcased the care offered, with fewer resources and an ever-changing...
Best handling of a merger or acquisition deal
Creating a Connectivity Champion
Virgin Media O2
June 2021 marked the announcement of the Virgin Media O2 joint venture following a year of speculation. This entry reflects the journey to create the most favoured deal of the decade, and a beacon of hope for a nation in need.
LSEG's acquisition of Refinitiv
London Stock Exchange Group
LSEG announced the $27 billion acquisition of Refinitiv in August 2019. The transaction was subject to an in-depth review from European competition authorities, among other global regulators and completed in early 2021. Adding to the complexity was the fact that the majority of the integration efforts for the acquisition were completed...
Best handling of an IPO
LAUNCHING THE WORLD'S FIRST LISTED SPACE TECH FUND
SEC Newgate
SEC Newgate was tasked with devising and implementing an effective communications programme in support of Seraphim Space Investment Trust’s IPO. Our core objective was to help raise the profile and purpose of Seraphim Space from a private Space Tech investment perspective establishing the teams as thought leaders in the sector. This wa...
London's first direct listing
Wise PR Team and Brunswick Group
Wise's record breaking £8 billion direct listing on the London Stock Exchange was not only the largest ever listing of a tech firm in London, but also the UK's first direct listing of a tech company. The Wise in-house PR team partnered with Brunswick Group to deliver a uniquely customer and mission focused introduction to the stock mar...
Best pro-active lobbying campaign on an issue or cause
LCP’s State Pension Underpayment Campaign
Lane Clark & Peacock LLP
What started as a few responses to a newspaper column about state pension underpayment became a national campaign highlighting a generation of women who had been short-changed. From being discussed by Martin Lewis to being debated in Parliament, the campaign had traction across the UK, helping reunite women from Cumbernauld to Cornwall...
Stop the Sea Blasts Campaign
Tendo Consulting
The Stop Sea Blasts campaign has succeeded in achieving a change in Government policy towards the way unexploded ordnance is cleared from the seabed towards a preference for using more environmentally friendly methods. Within the space of a year, we took an issue that was not on anyone in Westminster’s radar, and forced it up the polit...
APPG on Beauty, Aesthetics and Wellbeing #notalaughingmatter
DGA Interel UK
DGA Interel’s objective was to secure for the UK’s beauty and wellness industry the recognition and support it deserved during COVID-19. In the Government’s summer 2020 reopening plan, the industry was bottom of the list and left in the dark on when it could welcome back clients, with thousands of jobs and businesses on the line. Our c...
Home Moving Group
WA Communications
The Government's Stamp Duty Holiday was designed to kickstart the housing market after it had been frozen by the Covid-19 pandemic. However, the scheme was too short and the market quickly became overloaded as consumers rushed to complete transactions in time to benefit from the scheme. On behalf of four major players in the home-movin...
Saving the Hospitality Sector
FleishmanHillard UK
UKHospitality (UKH) was formed to put hospitality at the heart of UK plc. The sector was (and still is) one of the sectors of the UK economy hit hardest by the Covid pandemic. Through proactive, integrated communications organised around a ‘Fair4Hospitality’ strategic campaign framework UKH, FleishmanHillard and Fleet Street Communicat...
The Cut Back Wine Tax Campaign
Engine MHP + Mischief
The Cut Back Wine Tax campaign secured a policy change at a time when the Government was under immense pressure to increase taxes to balance the books and was being lobbied by a wide range of industries for favourable treatment.We cut through the noise and conflicting demands with direct engagement and carefully tailoring messages deli...
UK Spirits Alliance - excise duty campaign
iNHouse Communications
iNHouse Communications successfully achieved a freeze in spirits excise duty for members of the UK Spirits Alliance in the Autumn 2021 Budget, saving the world-renowned UK spirits industry more than £200 million and supporting consumers. This was despite government borrowing being at a record high and the Treasury looking to raise reve...
Best public affairs campaign for an NGO, Charity or Campaigning Organisation
#Scrap6Months
Marie Curie
Marie Curie and the Motor Neurone Disease Association campaigned to #Scrap6Months, the cruel law that prevented 100 dying people a month from accessing financial support. No one should die in poverty or spend their final days fighting the system when they should be spending time with the people they love. Following campaign pressure, t...
Black Plaque Project
Havas Worldwide London Limited
Britain has paid tribute to its notable men and women since 1866 by placing blue plaques on buildings in London where they lived or worked. Yet only 1.6% of those honoured are of African or Caribbean descent. Ignored by the establishment during their lifetime, the significant contributions of many Black Britons continue to be ignored p...
Best use of media relations in a campaign (Agency)
Change The Weather
Engine MHP + Mischief
Change The Weather has been a game changer for E.ON’s corporate reputation. It has succeeded in creating a leadership position for the brand around the topical and important issue of air pollution, and greatly strengthened E.ON’s appeal among corporate and consumer audiences. Not only that, but the campaign has had a tangible impact on...
Aviva Age of Ambiguity
Instinctif Partners
Aviva’s ambition is to be recognised as the UK’s leading Savings and Retirement business among corporate clients alongside retail savers and investors. Through far-reaching media coverage and multi-channel engagement, its Age of Ambiguity campaign has built awareness and engagement with businesses and their advisers by tackling acceler...
Introducing Nissan’s EV Hub
Nissan and Edelman
Make Money Equal
Third City
Make Money Equal set out to change the way women and money are portrayed in the media. For too long, lazy image work has cast the ‘typical woman’ as a character lacking a) financial education and b) financial independence and c) any representative diversity. By working alongside academic experts, we curated a brand new image library - ...
Navigating a media storm to support British business
Engine MHP + Mischief
In March 2020, with Covid-19 spreading around the world, the role of the Bank was transformed when the Chancellor announced a range of fiscal measures to respond to the impending economic crisis. With just 12 days to achieve what would normally take six months, the Bank launched the Coronavirus Business Interruption Loan Scheme (CBILS)...
Owning Hybrid Working
Engine MHP + Mischief
With the COVID-19 pandemic throwing the future of offices into question, IWG’s media campaign promoted hybrid models of working. A trendsetting fashion campaign and a landmark econometric study triggered debate and IWG’s founder Mark Dixon became the media’s ‘go-to’ voice on the future of work. Coverage linking IWG to hybrid work incre...
Best use of media relations in a campaign (In-House)
Fix Dementia Care - Coronavirus
Alzheimers Society
The Fix Dementia Care/Coronavirus campaign swiftly focused on the coronavirus response’s exposure of the state of social care, helping achieve crucial policy changes for people affected by dementia (PABD), worst hit by coronavirus – in terms of virus deaths but also soaring dementia deaths/deterioration linked to lockdowns’ impact. We ...
UK Finance Take Five to Stop Fraud
UK Finance
Fraud is a major issue at the moment – it is on the rise and is one of the most common crimes in the UK. We wanted to raise awareness of the threat and help people take steps to protect themselves. Our Take Five to Stop Fraud campaign offers everyone straight-forward and impartial advice to help protect themselves from preventable fina...
Giving Scientists real time data to fight COVID
King’s College London and ZOE
In March 2020, the COVID Symptom Study app was launched. It sought to provide scientists with real-time data to enable them to track symptoms and ultimately slow the spread of COVID-19. A joint PR campaign was launched between King's College London and ZOE to engage and attract the public to the project. Timing was critical to encourag...
Menopause in the Workplace Research Campaign
Standard Chartered Bank
Standard Chartered along with the Financial Services Skills Commission undertook a piece of research, seeking to understand how the menopause impacts women working in Financial Services, the leadership pipeline and how employers can support their employees. Through proactive media engagement and using media relations as a primary tool,...
The Scottish Island that Won the Lottery
People's Postcode Lottery
Best use of social media and/or influencers in a campaign
Youth Against Carbon
Third City
Individual Categories
Corporate and/or financial comms professional of the year (agency)
Nina Sawetz
Future
Public affairs newcomer of the year
George Mason
iNHouse Communications
George joined the iNHouse team two years ago with no prior experience of politics or public affairs. He's since been promoted twice in recognition of his work; serves as the primary point of contact for some of our biggest clients; and consistently demonstrated the ability to deliver results - including playing a vital role in award-wi...
Kat Logut
iNHouse Communications
Kat joined iNHouse as an intern during lockdown. Despite not meeting colleagues for in person for nearly six months, she's become an invaluable member of the team and is now a Senior Account Executive, working - and in some cases leading - on many of our biggest clients.
Mary Dewar
Field Consulting
Team or Agency Categories
Best agency for corporate and/or financial comms
Best agency for corporate comms
Engine MHP + Mischief
As the world emerged from lockdown, we helped our clients define the post-pandemic future with bold, agenda-setting campaigns for blue-chip brands and category disruptors. In our continued drive for excellence, we launched a new consultancy tool, the Purpose Pathfinder, and implemented a new independent client quality assessment, helpi...
Blurred
Blurred has had a stellar year. Hot off the heels of winning this award last year we've continued to grow at pace, but with more than just Profit in mind. We've grown by leaning into People, Planet AND Profit and - in line with our Purpose - believe we're delivering for all three. Also in line with our B Corp status. We added a bunch o...
Corporate & City Agency of the Year
Headland Consultancy
In a year where UK PR declined 4.3%, Headland saw its fifth straight year of double digit growth. Corporate and Financial communications was at the heart of this growth, with our teams advising and executing for clients on the three areas they needed most in 2020/21 - transaction support, ESG and sustainability comms, and re-engaging c...
Best agency for public affairs
Advocacy that Mattered
FleishmanHillard UK
Public Affairs doesn’t always stand out in a large global agency. But 2021 changed all that at FleishmanHillard. We rose to the challenge of Covid-19, representing some of the industries most impacted. We embraced new ways of working, ushering in a new normal of hybrid and flexible work, and we took bold steps to increase the diversity...
BECG Group
BECG Group, incorporating BECG, Cavendish Advocacy, Liberty One and SoCrowd, has been providing public affairs, corporate communications, government relations, pr, marketing and planning communications services to clients since 2007. Specialising in the built environment sector, we are proud to be providing support for public and priva...
Best Agency for Public Affairs
WA Communications
WA is guided by a simple mantra: excellence in our people, our work, and our business. In 2020, facing the unprecedented challenge of Covid-19, we were still able to grow by a remarkable 10% to £3.96m in revenue, in what was an understandably difficult market for our industry. That performance has continued into 2021 and we have alread...
Public Affairs Agency of the Year
Headland Consultancy
Best in-house comms team for corporate comms
LSEG communications team
London Stock Exchange Group
Over the last year, the LSEG communications team has successfully delivered communications to support LSEG’s acquisition of Refinitiv, while ensuring seamless continuity of BAU communications across the business, which has continued to innovate and deliver strong growth. The transaction was transformative for the Group, with LSEG’s emp...
Our One Voice Made of Many D&I campaign
DLA Piper
Your average person wouldn’t picture your average lawyer as a woman or LGBT+, as from an ethnic minority group or a state school. And, sadly, they’d be right. DLA Piper launched its new D&I strategy in March 2021. The central communication team’s objective was to create not just a campaign to promote our new D&I strategy and goals, but...
A Turnaround Year: The Rise of Entain
Entain
In mid-2020, GVC Holdings PLC (now Entain) was under fire after various controversies and the exit of its long-term CEO. This coincided with a government review of UK gambling legislation, fierce lobbying from anti-gambling campaigners and the shutdown of all sport and betting shops due to the pandemic. Amid an avalanche of negative me...
Sodexo Brand & Communications Team UK&I
Sodexo
Sodexo’s Brand & Communications team delivers internal and external communications that enhance and protect the Sodexo brand in the UK&I. Alongside this more typical role, the team also provides an agency-style service to its six business verticals which include: Corporate Services; Healthcare; and Government.This year, the team has un...
Best integrated agency for corporate and public affairs
Engine MHP + Mischief
New consultancy of the year
Atticus Communications
Industry Initiative Award
10,000 Black Interns
Montfort
