The coronavirus pandemic brought hand hygiene and specialist cleaning to the centre of the public's attention. It also spawned new competitors to a field that was traditionally quite niche. For business services company Rentokil Initial, cementing its expertise in the media wasn't just about brand awareness, it was vital for business success. Brands2Life's media relations campaign delivered Rentokil Initial more than 200 pieces of media coverage. This kept the brand top of mind amongst decision makers, added countless leads to its sales funnel and had a direct impact in winning new clients.