Our One Voice Made of Many D&I campaign

DLA Piper

Your average person wouldn’t picture your average lawyer as a woman or LGBT+, as from an ethnic minority group or a state school. And, sadly, they’d be right. DLA Piper launched its new D&I strategy in March 2021. The central communication team’s objective was to create not just a campaign to promote our new D&I strategy and goals, but a platform for how the firm communicates and engages our people around our commitment to D&I in future. This submission tells the story of how we achieved this through an integrated internal and external campaign.