Home and Dry - The Commercial Fishing Safety Campaign

Mindfully Wired Communications

A landmark campaign for the UK's commercial fishing industry, Home and Dry is a nationwide fishing safety campaign developed in partnership with fishermen, for fishermen. The campaign set out to target the low levels of compliance with the International Labour Organisation's work in fishing convention (ILO 188), a new law which makes wearing a life jacket on deck compulsory. A cinematic-style, emotive film showcasing fishermen being proactively safe and reflecting on home whilst at sea, with a soundtrack produced by Johnny Flynn, made for a truly unique campaign and the first of its kind for fishing safety in the UK.