Helping Amigo Loans Survive


Lansons is helping to secure a new future for Amigo Loans, after it lost 98% of its value and was technically bankrupt. Working with the Board and other advisers on a new strategy and approach, Lansons’ managed stakeholders across the media, political and regulatory spectrum to deliver on Amigo’s ‘this or nothing’ survival plan. Turning financial communications wisdom on its head, we sought a high profile at a times of weakness, and majored on honesty as the most effective way of changing attitudes towards the firm, which was crucial in securing Amigo’s new future.