In March 2020, the COVID Symptom Study app was launched. It sought to provide scientists with real-time data to enable them to track symptoms and ultimately slow the spread of COVID-19.
A joint PR campaign was launched between King's College London and ZOE to engage and attract the public to the project. Timing was critical to encourage people to download and start logging their symptoms straight away.
Our media strategy needed to take journalists on the journey, with the aim of achieving widespread and continuous coverage that would keep users engaged and logging their symptoms, while also attracting new sign-ups.