Did you know there’s plastic in chewing gum?

Did you know that traditional chewing gum is made from single-use, chewy plastic? Neither does 85% of the general population in the UK, but Milliways is on a mission to change that. Launched in 2021, Milliways manufactures an all-natural and plastic-free alternative to conventional chewing gum.

Headland started working with Milliways in October 2021, as it was about to close a six-figure seed funding to invest in sales and marketing. A small start-up, with a great product and large-scale ambition, they needed a campaign that would punch above Milliways’ weight and disrupt the chewing gum market.