Creating an Integrated Corporate & Public Affairs Team

Just over a year ago, we made the bold decision to combine BCW’s already successful public affairs and corporate offer to create one integrated Corporate & Public Affairs (CPA) team under Group MD Nick Williams and Deputy MD Leila Ager. Informed by growing client demands for integrated communications, leadership recognised that traditional definitions of “corporate and “public affairs” had become obsolete. With blurred lines, shared clients, common audiences, and an opportunity to have more impact by acting on the same insights through channel agnostic approaches, a one-team CPA approach was born.