Aviva Age of Ambiguity

Instinctif Partners

Aviva’s ambition is to be recognised as the UK’s leading Savings and Retirement business among corporate clients alongside retail savers and investors. Through far-reaching media coverage and multi-channel engagement, its Age of Ambiguity campaign has built awareness and engagement with businesses and their advisers by tackling accelerating change and uncertainty in the workplace. The campaign positioned Aviva as a leading voice on workplace wellbeing and offered solutions by signposting support and guidance for employers. It has been the biggest driver of positive brand sentiment for Aviva this year and the key source of traffic to Aviva’s Business Perspectives content online.