Against the clock: communicating Bank of Cyprus’ investment case

Aurrera Communications worked against the clock to communicate Bank of Cyprus’ investment case when its share price was depressed and US private equity firm Lone Star’s three rejected takeover proposals became public. Through re-establishing relationships with influential international media, demonstrating transparency and establishing a positive feedback loop between international and local media, this campaign ensured that the Bank’s strategy, significant turnaround progress and strong financial performance were successfully communicated to investors. Bank of Cyprus’ share price increased by 34% between Lone Star’s decision to walk away and 1 December 2022.